I read a Judy Garland bio awhile back which talked about how she’d been swindled by people who didn’t have her best interests at heart. When asked how she’d let this happen, she said she didn’t pay any attention to the business side of things. She couldn’t be bothered. She just wanted to perform.
It’s easy for creative types to not want to think about the business side of their art. But art is business. If you’re a writer, you’re part of the publishing business. A very important part. And it will benefit you in the long run to understand how the publishing world works.
My Promoting Your Book workshop with Random House’s awesome publicity manager, Adria Iwasutiak (I’m speaking from personal experience when I call her awesome), isn’t about teaching you sales gimmicks. Neither of us is going to suggest you do things you have no interest in doing. But we will give you useful tips that you can consider applying to your writing career.
For example, what are the elements of a successful author website? When should you invest in a freelance publicist? Does your author bio soar or fall flat?
Our goal is give you the tools to make informed decisions about your career. And while you don’t have to be an expert in book publicity, you should, at the very least, have a fundamental understanding of how it works.
It’s your career, after all. Don’t rely on someone else to do the driving.